Really well! Many people with intolerances bring friends who aren’t coeliac Beyond Bread allows them to feel better, offering choice not just restriction and lots of friends enjoy this aspect, knowing their friends who have intolerances are safe.įurther to this, lots of our loyal customers choose for taste not restriction, having originally visited with friends with restrictions and then realise they enjoy the taste, so have become regulars. How has Beyond Bread been received by the non-coeliac crowd?
Beyond bread full#
Tremendously – free-from sections in supermarkets are no longer small sections, but there are now full aisles in supermarkets, which now provide everything from gluten-free soy sauce to beer, and we’ve been a major part of this with a full selection of baked goods. Years ago, gluten-free options were sparse – how has the gluten-free market changed over time? Why did you decide to open a bakery that ’ s entirely gluten-free?ĭue to my health, I opted for a gluten-free diet to help with blood pressure during pregnancy and as I found that there were so little options, I realised there was a gap in the market to open my own. It has been very very fast, mainly because of the gluten-free sector moving from being just a niche market to it now being a massive demand, full category and therefore I’ve had to move super quickly with the pace of the market. You founded Beyond Bread in 2015 – how ’ s the journey been so far? We chatted to Elena about the idea behind Beyond Bread, the ever-growing gluten-free market, and the future of free-from produce: The first of its kind, Beyond Bread is the leading authority on naturally gluten-free food, and now provides wholesale to premium retail stores such as Wholefoods and caters for bespoke orders for clients such as Stella McCartney and Facebook.
The first café opened its doors on Charlotte Place, Fitzrovia in early 2015, quickly followed by a second bakery on Upper Street, Islington in summer 2016 and a concession at Selfridges Foodhall in 2017.
Beyond bread plus#
Today, I’d like to introduce you to an artisan bakery that I love in the heart of Kitsilano, Vancouver, just a few blocks from the beach! Your next visit to Kitsilano will be a more exciting experience with a stop at this delectable bakery, where you can enjoy a tasty baguette sandwich and a rich cup of coffee, plus purchase a loaf of whole wheat peasant to enjoy back at home! A big thank you to Jim at BEYOND BREAD for the opportunity to capture his artistry.Beyond Bread is the creation of Elena Golubovich, specialising exclusively in gluten-free bread, cakes, pastries and all-day brunch. As a result, I have an enormous appreciation for artisan bakers. There it was so easy to find an amazing variety of rustic breads… since then, I have been baking at home, as we live far away from that neighbourhood, but despite my best efforts, I have never achieved that complex flavour and texture that I crave. So I greatly miss the time when I lived in Kitsilano, Vancouver where I used to take short walks with a charming view of the nearby bakeries.
Beyond bread series#
I loved to serve it with a big pot of soup and a matured cheese wheel (not quite as big), just like the ones you may have seen as a child in “Heidi, Girl of the Alps,” the Japanese anime series based on the Swiss novel. Little did I know that they had to work out many hours and eat vegetables for the rest of the day to support this habit! Later, when I became an adult, I fell in love with heavy rustic bread for its dense texture and profound flavour. I grew up eating Japanese silky textured white bread smeared with margarine and red bean paste until, as an adolescent, I started to have a burning desire to be like French models who eat a long piece of baguette every morning with a block of butter all washed down with an espresso, a glass of orange juice and a bottle of Evian water. Although I come from a country of rice aficionados, I have always been a big bread eater, as has the rest of my family.
0 kommentar(er)
